Brand on Shelf - Work - The Ice Co - Party Ice

Following proposition workshops the client was ready to take its ‘commodity’ style packaging and work with us to create a revolution in the ice market.

Brand on Shelf - Work - The Ice Co - The super Cube

The new packaging expresses the obsessive ‘Ice Geeks’ belief and innovative drive in perfecting the best consumer ice experience.

Brand on Shelf - Work - The Ice Co - The Premium Ice Cube

The distinctive, characterful typography and bright colours define the range DNA emphasising quality tiering and
usage understanding.